Royal Run

The Royal Run was launched to celebrate the King's 50th birthday and unite people through movement. But it’s more than just a run — its initial success has transformed it into an annual, family-friendly event that promotes physical well-being across multiple cities in Denmark. The visual identity centred on creating an inclusive, welcoming design that encouraged participation. A custom logo mark was seamlessly woven into the branding to celebrate the royal milestone while encouraging togetherness across the nation.