Poul Due Jensen Foundation
A visual language that creates ripple effects
The Poul Due Jensen Foundation, founded in honour of Grundfos’ visionary leader, is dedicated to addressing global water challenges and improving access to clean water worldwide. Its visual identity needed to reflect this mission. The design was therefore built around the concept of water ripples, symbolising the far-reaching impact of the Foundation’s work.
As part of the launch of the Foundation’s new logo in 2026, we developed a comprehensive set of guidelines for its use and implementation across the organisation. These principles were brought together in a new design guide, providing a clear framework for a consistent and recognisable visual identity.
We also updated all brand materials – from stationery, presentations and event design to the website and social media – and created a motion design concept that brings both the logo and the Foundation’s core values to life. Across every touchpoint, the ripple motif ties the identity together and makes the Foundation instantly recognisable.
Deliverables
Brand design
Digital design
UX design
Full stack development
Corporate communication
Report design
Motion graphics
Spatial design
A design language was created that seamlessly translated the foundation’s core values into a clear and impactful visual expression.
