Poul Due Jensen Foundation
A visual language that creates ripple effects
The Poul Due Jensen Foundation, founded in honour of Grundfos’ visionary leader, is dedicated to addressing global water challenges and improving access to clean water worldwide. The foundation's visual identity needed to reflect its mission. As such, the design was built around the concept of water ripples, symbolsing the foundation’s far-reaching impact and dedication to solving global water challenges. Applied consistently across the website, social media, printed materials, and presentations, the ripple motif ties all band expressions together and makes them instantly recognisable.
Deliverables
Brand design
Digital design
UX design
Full stack development
Corporate communication
Report design
Motion graphics
A design language was created that seamlessly translated the foundation’s core values into a clear and impactful visual expression.
