My Cancer, My Nutrition

Nestlé’s "My Cancer, My Nutrition" compassionately guides patients and their caretakers when seeking personalised nutrition advice. With the goal of authentically supporting and empowering individuals, the new visual identity was designed to reflect Nestlé's mission. A key focus of the redesign was to introduce elements that evoke hope and optimism to create a sense of warmth and encouragement for those navigating difficult health journeys. The updated identity extends across a newly designed platform, providing a seamless and accessible user experience. In addition, a comprehensive social media strategy was developed to ensure the program reaches and engages a wider audience across a wide range of markets.