MFT

MFT’s annual report was reimagined around the central theme of "Trading with Purpose," a concept that drove both the communication strategy and the visual direction of the project. The bold design features dynamic arrow graphics that symbolise forward momentum and purposeful direction, while a modern colour palette was introduced to infuse the report with energy and clarity. These visual choices were carefully aligned with MFT's core principles, ensuring that the report not only communicated key financial information but also embodied the company's commitment to ethical and thoughtful business practices.