eesii

Originating from Bertelsmann Marketing Services, a division of Germany’s largest printing group, eesii began as an idea that needed to be built from the ground up. The challenge: positioning eesii as a leader in the automated print industry while highlighting the simplicity and flexibility of their innovative technology. To achieve this, a holistic branding solution paired with a bold yet approachable design and name directly addressed this challenge. In doing so, the young brand effectively differentiates itself from Bertelsmann’s core business while maintaining its credibility.